MALL全程策划要点:市场及租赁计划

时间:01-27 20:26:06 浏览:6523来源:http://www.fangxiucai.com分类: 房地产策划

   MALL全程策划要点:市场及租赁计划摘要:产品策略(租金表、服务费、价格折扣/优惠)Product Strategy (Lease Schedule, Service Charges, Disounts)

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   MALL全程策划要点:市场及租赁计划

   Marketing and Leasing Plans

   1市场调查

   Market Research

   1.1调查市场现状/进行市场分析

   Research on current market conditions/conduct market analysis

   1.2市场优劣势/市场战略分析

   Competitiveness Analysis/Marketing Strategy Analysis

   1.3竞争对手分析

   Competitive Analysis

   2细分市场及目标

   Market Segmentation and Objective

   2.1市场的细分

   Market Segmentation

   2.2市场目标的确立

   Establishing Marketing Objectives

   3市场战略

   Marketing Strategy

   3.1预算

   Budget

   3.2产品策略(租金表、服务费、价格折扣/优惠)

   Product Strategy (Lease Schedule, Service Charges, Disounts)

   4招商策划

   Marketing & Leasing Planning

   提出适合的租赁条件,确定商铺出租、销售的价格

   Propose suitable leasing conditions; establish leasing/sale pricing for shop space

   5租赁策略

   Leasing Strategy

   5.1建立潜在租户名单

   Establish Name List for Prospective Tenants with landlord’s Leasing team

   5.2确认竞争对手在物业及服务方面的优缺点

   Identify Competitor’s Strengths & Weaknesses in Property and Service

   Part 4-开业前运营顾问咨询及培训计划

   Pre-opening Operation Consulting and Training Plan

   1、物业验收、交接计划

   Property Inspection & Handover Plan

   1.1提供成品保护措施方案

   1.2检查交接资料,确保日后物业管理的正常进行

   Check Handover information; ensure property management in future to be normal

   2、二次装修的管理

   Management of Second Renovation

   Property manager and chief Engineer recruited

   2.1制定二次装修的审批验收程序

   Establish checking & takeover procedure for 2nd Renovation

   2.2制定二次装修的管理制度,包括装修的材料运输、垃圾堆放等要求

   Establish the Management System for 2nd Renovation, including the requirements for transporting of renovation materials, piling of waste, etc.

   3. 物业管理员工岗位职责

   Property Management Job Descriptions

   4、管理处的建立

   Establishment of Management Office

   4.1办公室位置的选择以及面积

   Location selection and surface area of office

   4.2基本办公设备的采购

   Purchasing of basic office facilities

   5、财务及管理收费标准

   Financial and Fee Collection Standard

   5.1开业前物业管理预算

   Pre-opening Property Management Budget

   5.2第一年度营运预算

   1st Year Operational Budget

   5.3资本预算预测

   Capital Budget Forecast

   5.4通过预算,结合与物价局洽商,提出物业管理收费方案


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